In the post Wicker Man world, I guess creepy European folk culture turned death-cult is now officially a horror sub-genre. I can't wait until there's a horror movie about killer Morris dancers. These are a lot like a PC version of an Italian cannibal movie. It's okay to be xenophobic about this culture, they're white people. In fact, they're the whitest of white people, Swedes! In Midsommar the villagers are extra-sinister and there is no mystery as to their intentions. When the main characters witness a ritual killing and don't immediately decide to leave, all bets for a sensible plot are off.