Does look and feel matter? That’s one of the questions posed in this book about the ever increasing emphasis on visual style in our modern society. This isn’t quite a continuation of The Future and its Enemies, but some of the same ideas about dynamism are applied to aesthetics. One of the main points I got from this was that even seemingly frivolous design elements add value and that aesthetics shouldn’t be taken lightly. Comforting words for someone like me who works in the design industry.